ANDREW MCKEE DESIGN
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Andrew McKee | Creative Direction & Graphic Design – JJames Maker | Logo Design & Branding

Explore the JJames Maker logo design by Andrew McKee, crafted for artisans and makers who value handcrafted quality and unique branding. This custom design blends modern craftsmanship with vintage aesthetics, making it perfect for woodworkers, blacksmiths, and bespoke creators. See more of my logo design work at AndrewMcKee.net.

A woman wearing a pink wanderlust-themed tank top with an anchor and heart logo, standing on a beach with colorful fish decorations and the J. James logo overlay.

J.James Maker of Things

Branding & Product Design

Jeremy was the first neighbor I met when my wife and I moved into our new home in October of 2016. Three short months later, Jeremy decided he was leaving the country to explore the world for an undetermined amount of time.  I lived vicariously through the pictures he posted on social media as he traveled the globe.   

Fourteen months later, Jeremy and I sat at the bar next door catching up on his year abroad. Knowing my background in product design and branding, he presented the idea of J.James Maker of Things.  He told me about his inspiration, the passion he had wandering off the beaten path, exploring the unknown, and making friends along the way. Jeremy’s travels taught him the importance of quality. In great detail, Jeremy explained how he wanted to hand-make products for those that desire to wander. Everything he intended to create is meant to be a life staple, something that will be there as we write our own stories and embark on individual adventures. Every piece is built to age as beautifully as we all do. When you purchase a product handmade by J. James, you are investing in your own stories, adventures, and future.

The brand appealed to me immediately.  He let me run with it.

 

 

BRANDING

Hand-drawn skull logo design concept for a wanderlust-themed apparel brand.

My first and only attempt at sketching the J.James logo. My client enjoyed how rough and uneven it looked. “It’s a pirate brand, it’s not supposed to be perfect”.

A collection of branded merchandise including a t-shirt, beanie, flask, and business cards for a wanderlust-inspired apparel line.
A branded business card for J. James placed inside an ornate vintage box with a flask in the background.

 

Apparel Design
IN-HOUSE Illustration & Graphics

Tattoo-style hand-drawn illustrations of skulls, sharks, and ocean elements for a wanderlust clothing brand.
Hand-drawn logo sketches featuring nautical and adventure-inspired designs for a wanderlust brand.

 

IN-HOUSE SCREEN PRINTINg

A series of images showing the screen printing process for a wanderlust apparel brand, with bold graphic designs.

 

Apparel
FALL/winter COLLECTION 2018

A wanderlust-brand-t-shirt-print-andrewmckee
A collection of wanderlust-themed t-shirts and hoodies with adventure-inspired graphic designs.
A collection of wanderlust-inspired beanies featuring skull and nautical-themed patches, including a close-up of a model wearing one.

 

Apparel – spring/summer COLLECTION 2019

Models wearing casual wanderlust-inspired apparel in an outdoor beachside setting.
Six tank tops and t-shirts featuring skull, mermaid, and nautical designs in various colors.
A close-up of a printed graphic t-shirt featuring a skull design for a wanderlust brand.

 

TRAVEL ACCESSORIES
HANDMADE LEATHER FLASKS

Close-up of a leather embossing press creating a branded design on a wanderlust-inspired flask.
A branding and embossing process on wooden and leather materials featuring wanderlust-themed designs.
A step-by-step view of the handcrafted leather branding process for wanderlust-themed merchandise.
A handcrafted leather-bound treasure map notebook next to a branded leather flask with an anchor logo.
Four different leather flask designs featuring embossed skull, anchor, and nautical-themed artwork.
A branded leather flask with an embossed mermaid and shark design placed on a sandy beach next to a seashell.
A rustic leather flask with an embossed J. James logo being filled with liquid using a funnel.

 

The J.James Maker Shop
Goat Farm, ATLANTA (Year One)

Interior view of a wanderlust-themed apparel store with rustic decor and branded elements. Located at the Goat Farm in Atlanta, GA.

The J.James Maker Shop, second location
MET ATL, ATLANTA (Year two)

Interior view of a wanderlust-themed apparel store with rustic decor and branded elements. Located at The MET in Atlanta, GA.