Andrew McKee Design
ANDREW MCKEE DESIGN
sommify-board-game-closeup-andrewmckee.jpg

Andrew McKee | Creative Direction & Graphic Design – Sommify Wine Game | Game Design & Branding

Discover Sommify, the ultimate blind wine tasting board game designed for wine lovers, casual drinkers, and aspiring sommeliers alike. Created by Atlanta-based creative director Andrew McKee, this engaging game transforms wine tasting into a fun, social experience where players challenge their palate, learn about different wines, and compete to identify varietals. Whether you're a seasoned wine connoisseur or a beginner, Sommify offers an entertaining way to expand your wine knowledge without the intimidation of formal tasting events.

Originally funded through Kickstarter, Sommify has been featured in major publications like Food & Wine, The Wall Street Journal, and NBC News, making it one of the best wine-themed party games on the market. Perfect for wine nights, gatherings, and tasting events, this game is a must-have for anyone who enjoys a great glass of wine with friends. Explore Sommify’s story, gameplay, and branding on Andrew McKee’s portfolio site and bring an interactive twist to your next wine tasting experience!

The Sommify blind wine tasting game featured in top media outlets such as Food & Wine, The Wall Street Journal, MarketWatch, and NBC News.

SOMMIFY™

Branding & GAME DESIGN | Co-Owner

Creating an educational and fun tasting game for wine drinkers of all levels requires a lot of passion, knowledge, and some trial and error. Pair the brilliant idea with a successful Kickstarter campaign, and you've got Sommify™. When I was approached by Jessica and Conner, Sommify™ co-creators, to design the official, sellable product, the mechanics of the game had been worked through but needed finessing.

In order to film a promotional commercial and for the game to be sale ready by the 2020 holiday season, it was my task in the summer of 2020 to get the board completed, printed, and have a final product film-ready in a matter of two and a half weeks. I was handed the working prototype, completely revamped the look, and we made the filming deadline. The product went into production weeks later and, to date, Sommify™ has taken off with 3,000 units sold within the first year.

Items to be designed

  • Boardgame (from scratch)

  • Packaging

  • Two Wine Keys

  • Instructions

  • Deck of Playing Cards

 

Logo Design & Branding

Hand-drawn logo design sketches for Sommify, featuring wine glass icons, typography variations, and branding concepts.
Different design variations of the Sommify logo, exploring styles of the wine glass question mark concept in a sleek and modern aesthetic.
A showcase of Sommify's branding, including sleek black business cards, a promotional booth at an event, and a close-up of the logo on a glossy surface.
 

Board Game Testing

The boards below are few of the examples designed by the two original creators, Conner and Jessica put together to test game mechanics.

 
A collage of Sommify game testing and gameplay events, featuring people gathered around tables, playing the blind wine tasting board game.
 

FInal Board Game Design

Created within 2.5 Week Deadline

Sommify board game set including game board, wine key, playing cards, and dice, displayed alongside a bottle of wine.
Close-up of the Sommify blind wine tasting board game, featuring a sleek black design with red and white accents and playing pieces.
Sommify board game packaging with a sleek black box design, bottle shock cards, and detailed game instructions.
 

KIckstarter

Behind the scenes of our kickstarter campaign

Goal met in the first 13 hours.

Sommify Kickstarter campaign success announcement showing $21,766 raised over a $10,000 goal, with people celebrating and toasting wine glasses.
Collage of Sommify players enjoying the board game in various settings, from casual home gatherings to wine bars.

Final Four Videos from Our kickstarter campaign

 

IN the end

Within the first year of production, Sommify™ has been featured in the numerous online news and trend sites listed below. A huge THANK YOU goes out to all who helped test and tweak the game (see drink with us!) as well as those who pledged to the Kickstarter campaign. Your support has been truly overwhelming.

Sommify™ can be purchased at www.Sommify.com

Collage of Sommify players enjoying the board game in various settings, from casual home gatherings to wine bars.
The official Sommify logo featuring a minimalist wine glass question mark inside a circle on a black background, representing the brand's blind wine tasting game.