ANDREW MCKEE DESIGN
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Andrew McKee | Creative Direction & Graphic Design – The Anguished Barber | Logo Design & Branding

The Anguished Barber is Georgia's first barbershop with a full liquor license, inspired by Salvador Dalí's painting, The Anguished Barber. Andrew McKee Design developed the logo and branding, incorporating an asymmetrical design that mimics a frowning face with a teardrop off the "A", reflecting the "anguished" theme. The color palette draws directly from Dalí's artwork. The barbershop has since thrived and become a local favorite.

Stylish gold logo signage displayed on a barbershop window, emphasizing an elegant, old-fashioned brand identity.

The Anguished Barber

Logo Design & Branding

Designer Pro Tip:  If you want to sell me on a project, present it in LEGO® format.  

I was invited to a meeting to discuss logo design and branding for an Atlanta-based barbershop and bar whose opening was in progress.  To kick off the concept meeting, the owner (client) showed me his vision of the shop's layout which he created entirely out of LEGO® bricks.  The name for this particular project -- Georgia's first barbershop with a full liquor license -- was inspired by the Salvador Dalí painting, The Anguished Barber, a personal favorite of said client.

Following the "anguished" theme, I mimicked a frowning face with a falling teardrop off the “A” to create an asymmetrical look within the logo, and the colors were inspired by Dalí's painting itself.   

Years later, not only is the business thriving, but it's a two-minute walk from my home and a great place to hang, even for this bald guy.

 

 

Logo Design & Branding

An image ofAndrew McKee's sketchpad, which includes early logo sketches for an Atlanta based Barbershop called The Anguished Barber.

Initial sketches focusing on a frowning face to give the logo an “anguished” feel.

Hand-drawn sketches of a vintage barbershop logo, showing the artistic process behind the branding design.

Refined sketches.

Hand-drawn logo design for The Anguished Barber, inspired by vintage barbershop signage and typography.
Color palette branding for The Anguished Barber, featuring vintage-inspired hues and design references for the Atlanta-based barbershop.
Elegant black and gold business cards showcasing a vintage-style barbershop logo with intricate design details.
Elegant black and gold business cards showcasing a vintage-style barbershop logo with intricate design details.
Elegant business card design for The Anguished Barber, featuring gold foil details and vintage-inspired typography.
Custom-designed cocktail menu for The Anguished Barber in Atlanta, blending vintage aesthetics with modern barbershop branding.
Branded napkin with The Anguished Barber logo, enhancing the barbershop’s identity with a stylish and cohesive design.

 

Barbershop Interior | Before

LEGO-built interior design of a barbershop concept with miniature figures, representing a creative and fun approach to branding.
Before images of a barbershop redevelopment.

Beginning of the renovation process.


 

Barbershop Interior | After

Exterior storefront of an Atlanta barbershop featuring a bold, vintage-inspired logo and a traditional barber pole.
Interior view of a combined bar and barbershop featuring an upscale liquor display and modern bar design.
Stylish interior of an Atlanta barbershop with vintage barber chairs, dark wood furniture, and a sophisticated ambiance.
Classic barbershop workstation setup with luxurious brown leather chairs, wooden cabinetry, and ambient lighting..
A high-end barbershop lounge in Atlanta featuring a full cocktail bar, premium whiskey selection, and sleek interior design.
A stylish whiskey bar inside an Atlanta barbershop, showcasing an extensive collection of spirits with warm lighting.
Signature cocktail served in a branded glass at The Anguished Barber, showcasing the unique fusion of grooming and mixology.
Creative haircut design featuring intricate razor patterns at The Anguished Barber, a top-rated Atlanta barbershop.
A bartender using fire and spray to craft a signature cocktail at a high-end barbershop and lounge in Atlanta.
A barber at The Anguished Barber in Atlanta giving a precision haircut with artistic styling techniques.
Custom-etched glassware featuring an ornate barbershop logo, filled with craft cocktails at a stylish bar.
Custom-etched glassware featuring an ornate barbershop logo, filled with craft cocktails at a stylish bar.